When an ambitious strategy is to be applied in practice, the communication must put the receiver first.

SimCorp is a global enterprise that sets ambitious goals. In HR, they want to do things in an even more ingenious way and secure far greater uniformity in their way of working. It is challenging when so many cultures and old habits are involved.

 

The solution we designed

To address strong cultures and old habits it is important to have a strong story that creates a sense of meaning and common ground across the HR organisation. Together with the management team of HR, we were therefore concerned with:

  • Formulating a story that the employees can take as an example
  • Finding strong, simple messages that have focus on what is new
  • Being abreast of resistance and discussing how it is handled
  • Looking at change ambassadors in the organisation and discussing their communicative role

 

What was the outcome?

The HR management of SimCorp formulated a strong story that they were proud of and which put employees first. Taking the story into account, they defined target groups and formulated messages addressed to the central target groups. Finally, they mapped out the expected resistance that would arise and defined ways in which it could be handled.

 

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SimCorp is a global enterprise that sets ambitious goals. In HR, they want to do things in an even more ingenious way and secure far greater uniformity in their way of working. It is challenging when so many cultures and old habits are involved.

 

The solution we designed

To address strong cultures and old habits it is important to have a strong story that creates a sense of meaning and common ground across the HR organisation. Together with the management team of HR, we were therefore concerned with:

  • Formulating a story that the employees can take as an example
  • Finding strong, simple messages that have focus on what is new
  • Being abreast of resistance and discussing how it is handled
  • Looking at change ambassadors in the organisation and discussing their communicative role

 

What was the outcome?

The HR management of SimCorp formulated a strong story that they were proud of and which put employees first. Taking the story into account, they defined target groups and formulated messages addressed to the central target groups. Finally, they mapped out the expected resistance that would arise and defined ways in which it could be handled.

 

 1 

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SimCorp is a global enterprise that sets ambitious goals. In HR, they want to do things in an even more ingenious way and secure far greater uniformity in their way of working. It is challenging when so many cultures and old habits are involved.

 

The solution we designed

To address strong cultures and old habits it is important to have a strong story that creates a sense of meaning and common ground across the HR organisation. Together with the management team of HR, we were therefore concerned with:

  • Formulating a story that the employees can take as an example
  • Finding strong, simple messages that have focus on what is new
  • Being abreast of resistance and discussing how it is handled
  • Looking at change ambassadors in the organisation and discussing their communicative role

 

What was the outcome?

The HR management of SimCorp formulated a strong story that they were proud of and which put employees first. Taking the story into account, they defined target groups and formulated messages addressed to the central target groups. Finally, they mapped out the expected resistance that would arise and defined ways in which it could be handled.

 

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